SETH W. JAMES

SethWJames.com is live

October 28, 2022

By Seth W. James

My new author website, SethWJames.com, is finally live and I couldn’t be happier with it.  It has been a long road, from identifying the resources I would need, to screening the potential creators who could deliver them, to bringing them together (well, my web designer brought them together, really) in time to launch before the holiday season, with all its advertising fervor.  Launching a new author website takes as much time, energy, and passion as writing a novel.  I hope visitors are as pleased with the end result as I am.  It was hardly a single effort, of course, and so I thought for this, my return to blogging for the new site, that I would give credit where credit is due and thank the many artists who helped to make SethWJames.com a reality.

I am fortunate to be a member of the Science Fiction Writers of America (also doing business as the Science Fiction and Fantasy Writers Association) and, when I finally mustered the energy to undertake relaunching my author website, I naturally visited the SFWA’s author resource channels and discussion boards to see what I would need and, hopefully, pick up some useful advice.  With a little digging, I found all that I needed and recognized that I would have to enlist a few other creators to achieve what I had envisioned.  For an author website to do what it needs to do, it has to showcase to readers what the author has written, it has to provide news outlets and similar entities with author bios and photos, and it has to facilitate communications: to achieve those ends, therefore, I would need a photographer, a cover designer, and a web designer.

It’s the indispensable and often most embarrassing resource for any author: the author photo.  We all need them, to put on the dust covers of hardbacks, to show website visitors that we are, in fact, human beings (of particular importance to science fiction writers, as there’s always a bit of suspicion where we’re concerned), and for the occasional biographical piece, if you are lucky enough to get one.  For independent authors like me, there is the temptation to use that one selfie you took, which for some reason you’re unshakably proud of, but—and it is a sad truth to face—that selfie is, in fact, awful.  It’s just awful!  And worse than it not presenting you, regardless of your appearance, in the best light possible, it just doesn’t look professional.  If readers come away feeling that you could not be bothered to have a proper photograph taken, why should they believe you’ve invested every last ounce of energy in your writing?  That’s why it’s best to go to a talented photographer who will do the job right.  For me, that artist was Celestina Ando and she did an amazing job.

Celestina has a studio off Bloomfield Ave in Montclair, NJ, just down from the Wellmont Theater, and she was great to work with, very passionate about photography and very present and encouraging to her subject, who in this case was not the most graceful of models.  Celestina is a pro’s pro, creating not only beautiful photographs but also providing expert advice, both to clients and through her lectures.  Just take a look at her website and you’ll see that Celestina can do it all, from classic portraits to edgy chiaroscuro to even adding a bit of suave to the photos of grumpy old novelists.  If you click over to the press kit page on SethWJames.com, you’ll see the full photo shoot there.  I couldn’t be more pleased with what Celestina was able to create.

While photos are important, the first thing readers will see, however, is not the back of the book, but the front, which is why I knew that relaunching my author website and brand would not succeed unless I updated my covers.  The old idiom, you can’t judge a book by its cover, certainly has its place, but where readers are concerned it might as well be flat wrong: a great cover may not guarantee a great book, but a bad cover will guarantee that readers won’t pick it up.  As an author, you have about one second, at most, to interest a passing reader, whether it’s on the bookstore shelf or in the infinite scroll online: if you can convey not only the essentials of genre and plot, but that you invested the time, energy, and—it has to be said—the money into creating a professional, attractive cover, the reader may just pause long enough to read a few words.  At that point, it is entirely up to you, the author; but for the covers, go to Damonza.

Damonza is the leading design company in the cover, formatting, and collateral space and has been for many years.  The praise I saw around the SFWA for Damonza was well earned, as the experience working with them to create my new covers was excellent.  Whether you are a fellow independent author or published by one of the Big Four—and Damonza works with both—it is entirely natural to feel a bit of trepidation about another artist representing your work, which of course is unavoidable where covers are concerned unless you are also an illustrator or digital artist.  The great people at Damonza made the process as pleasant as possible, with constant communication—which is so important, you’re never left wondering, never in the dark—and by asking the right questions about my books and what I had envisioned for their covers.  They provided me with several options and even the potential covers that I did not select were excellent (it was a tough choice, particularly, for Shadow Over Odiome, as both of the finalists met my expectations in different ways).  In the end, I’m thrilled with the covers they’ve created and wound up calling on several of their other services, including interior formatting and the creation of the banner for SethWJames.com.

With all the preparation lined up and underway, I next went in search of the most fundamental artist needed to launch SethWJames.com and that was, of course, the web designer.  Hamiltro is one of the leading website design companies in Manhattan, creating everything from powerhouse ecommerce sites to simple, elegant author websites.  Like the other artists above, Rohesia at hamiltro was very hands-on, very engaged and invested in getting the vision right for SethWJames.com.  We collaborated several times, kicking around ideas and making sure that we were on the same sheet of music, before Rohesia delivered the first, early version of the site, just showcasing functionality.  From there, once the other assets were created, she dived into the style and esthetic of the site, building the wonderful blend of form and function you see today.  The communication was constant, the advice was expert, and the end results speak for themselves.  While anyone can buy a domain and slap together a free WordPress template, it takes a professional to build a site that is lightning-fast, bold, clean, and easy to use.  With hamiltro, that’s just what I got. As I said at the beginning, it has been a long road to finally reach a place where I feel that my work is properly showcased, that the enormous care, effort, and time that I have invested in each of my novels and stories are conveyed in the second-and-a-half a reader might take to glance their way.  It took the efforts of many artists to achieve this goal and to them I say, thank you.  And to the readers who visit SethWJames.com, I hope that you enjoy what all of our hard work has created.  Thanks!